Genetic | Swank
Genetic
Launched in September of 2007, GENETIC immediately became recognized for the signature soft fabrics, flattering silhouettes and incredible fit. Today, GENETIC continues to set the brand apart from the competition, creating innovative collections that cater to multiple individuals, both modern and classic, while continuing to evolve cut, construction, and fabrics. Since the beginning, Founder and Creative Director, Ali Fatourechi, has always taken a non-conventional approach to formulate his concepts, embodying an entrepreneurial spirit with a disruptive approach to understanding silhouettes, design and ultimately the women he would one day make clothes for. He has created GENETIC for a chic, sophisticated and modern woman with an edge that embodies a strong sense of self and a healthy arrogance.
